Commercial Decision Infrastructure
SYS: ONLINEPOLICY ENGINE: V14 ACTIVEOUT-OF-POLICY EXECUTIONS: 0

DELEGATIONWITHOUT LOSSOF CONTROL.

Axiosera lets enterprises safely delegate commercial decisions to AI. PriceStrike, our first product, applies that infrastructure to pricing: generating recommendations, enforcing approved policy, executing accepted decisions and measuring the commercial outcome.

Starting with pricing gives Axiosera a high-frequency, measurable decision stream through which customers can progress safely from human review to bounded autonomy.

1,208
PROPOSED
86
ROUTED TO HUMAN
412
EXECUTING
9,323
MEASURED
Live governed decision stream
Today: PricingNext: Promotions · Markdown · Inventory allocation · Rebates · Discount authority
POLICY AS CODE
ZERO OUT-OF-POLICY EXECUTIONS
DECISION LEDGER
DETERMINISTIC REPLAY
EARNED AUTONOMY
ONE-ACTION ROLLBACK
POLICY AS CODE
ZERO OUT-OF-POLICY EXECUTIONS
DECISION LEDGER
DETERMINISTIC REPLAY
EARNED AUTONOMY
ONE-ACTION ROLLBACK
01The problem

AI can make commercial decisions faster than organisations can safely govern them.

Pricing signals update continuously.

Models can increasingly recommend commercial actions in real time.

But enterprises cannot delegate consequential pricing decisions unless they can answer:

Q1

What was the system authorised to do?

Q2

Which policy governed the decision?

Q3

Why was the action permitted?

Q4

Who approved the policy?

Q5

Can the action be stopped or reversed?

Q6

What commercial outcome followed?

Autonomy without governance is a demo. Governance is the product.

02The first product

PriceStrike turns pricing intelligence into governed commercial action.

PriceStrike is the first implementation of Axiosera's Commercial Decision Infrastructure. It provides a controlled journey from pricing analysis to commercial execution:

MonitorPredictRecommendExplainGovernApprove or DelegateExecuteMeasure

Every consequential pricing decision is:

Evaluated against approved policy
Routed according to the customer's autonomy level
Recorded in the Decision Ledger
Executed with control and rollback
Linked to its commercial outcome
The chain of custody
AI recommends
Axiosera governs
PriceStrike executes
Customer measures the result
03First customers

Built first for high-volume retail and e-commerce pricing.

The initial design-partner profile is a business where pricing volume has already outgrown human review capacity.

£50M–£1B
Revenue

Commercial scale large enough for pricing decisions to matter materially.

10,000+
Active price points

Enough decision volume for automation and governance to become valuable.

Named
Pricing owner

A clear business owner for pricing decisions and policy.

Margin pressure
Or stalled dynamic pricing

An identifiable commercial problem with measurable economics.

B2C retail and e-commerce provide the fastest proof cycle. B2B distribution follows as a higher-value, governance-intensive second wave.

04The evidence

Lift. Autonomy. Zero.

LIFT
Does PriceStrike create economic value?

Measured margin or revenue improvement versus an agreed holdout or comparator.

AUTONOMY
Will customers delegate commercial authority?

The share of eligible decisions executed without individual human approval.

ZERO
Does the control layer work?

Out-of-policy executions.

Lift proves economics. Autonomy proves delegation. Zero proves control. All three together prove the Commercial Decision Infrastructure thesis.

Design-partner target:Three 90-day pilots30%+ decisions auto-within-boundsZero out-of-policy executions
05How it works

Models propose. Deterministic policy governs.

STEP 1

Propose

Pricing models and AI generate a typed commercial Decision Proposal.

Recommended actionExpected effectConfidenceRationaleModel version
STEP 2

Govern

The Axiosera Policy Engine evaluates the proposal against a formally approved, versioned policy. The decision is deterministically classified:

Allow autonomousRequire approvalRejectBlock
STEP 3

Execute

Approved actions reach the commerce system through controlled execution.

IdempotentObservableConflict-awareReversibleCircuit breakers
STEP 4

Record

Every material event enters the Decision Ledger.

STEP 5

Measure

The commercial result is compared with the predicted outcome and relevant control.

policy.yaml · versioned object
policy: uk-grocery-base-v14
status: active
approved: 2026-06-12
bounds:
price_delta_max: 4% per change
margin_floor: 22%
change_frequency: 1 per day per SKU
approvals:
within_bounds: autonomous (L3)
above_bounds: pricing_manager
autonomy_level: L3
audit: full deterministic replay
Bounds are enforced by deterministic code — never by a model. Every decision references the exact policy version it acted under.
axiosera — policy simulateREPLAY · 90D
$ axiosera policy simulate v15 --window 90d
replaying 41,203 ledger decisions ...
under v15:
3,180 decisions change disposition
est. margin effect +0.4pt
new human routings +212/week
bound violations 0
submit for approval? [y/N]
06Earned autonomy

Customers never have to trust before there is evidence.

L1
RECOMMEND ONLY

Every proposal routes to a human.

Purpose: establish recommendation quality.

L2
APPROVE TO EXECUTE

A human approves the recommendation. PriceStrike performs the execution.

Purpose: establish execution reliability.

L3Target state
AUTO WITHIN BOUNDS

PriceStrike executes automatically when the approved policy allows it.

Purpose: establish bounded machine delegation.

Progression itself is governed and recorded. As evidence improves, customers can voluntarily increase autonomy.

07The business model

We monetise governed decision flow, not seats.

PriceStrike has two primary transaction events. You decide. We charge for transactions.

No subscriptions·No seat pricing·No minimums

Recommendation Transaction

A PriceStrike pricing recommendation is generated. €0.005 per recommendation — inexpensive to explore.

Commercial Decision Transaction

A recommendation is accepted and applied by the customer or its system. The fee combines a fixed charge based on the value of the applied decision, plus 0.025% of that value.

Recommendation → review → acceptance → value-based charge.

1
Recommendation generated

PriceStrike generates a pricing recommendation.

€0.005 · Recommendation Transaction
2
You review it

You are free to use, compare or ignore it.

No additional charge
3
You accept and apply it

You implement the recommended price.

A CDT is created
4
We invoice the CDT fee

You pay the applicable value-based fee.

Pay for the applied decision
1 · Recommendation Transaction (RT)
€0.005per recommendation

Every pricing recommendation generated by PriceStrike.

+
2 · Commercial Decision Transaction (CDT)
Tieredvalue-based fee

Charged only when a recommendation is accepted and applied.

CDT value tiers — the price of an applied decision scales with its commercial value.

Value of applied decisionFixed feeVariable feeTotal CDT fee
€0 – €99.99€0.090.025% of value€0.09 + 0.025% of applied value
€100 – €999.99€0.190.025% of value€0.19 + 0.025% of applied value
€1,000 and above€0.290.025% of value€0.29 + 0.025% of applied value

Commercial principle: recommendation transactions make PriceStrike inexpensive to explore; Commercial Decision Transactions align revenue with decisions that are actually accepted and applied.

Trust → Autonomy → More applied decisions → More transaction revenue → Deeper Decision Ledger

No seat pricing. No requirement to monetise unused software access. Revenue increases when customers actually use governed commercial decisions.

Estimate your monthly bill — type your volume, see your number.

axiosera — cost calculator
$ axiosera bill --recommendations 100,000 --accept 60% --avg-value €45
recommendation transactions · 100,000 × €0.005€500.00
applied decisions (CDTs)60,000
fee per CDT · €0.09 + 0.025% × €45.00€0.1012
CDT fees€6,075.00
Estimated monthly total€6,575
≈ €0.1096 per applied decision · no subscriptions, no minimums
01
Aligned with value

You pay more only when the applied decision has higher commercial importance.

02
Encourages adoption

A very low recommendation cost makes exploration and testing easier.

03
Fair and transparent

Clear rules, observable events and auditable billing logic.

04
Scales with you

Designed for low-ticket, high-volume as well as high-value commercial decisions.

Explore with confidence. Decide with impact. Pay for results.

PriceStrike provides the data, models and governed decision infrastructure. You retain commercial authority.

See your own number.

A 1% improvement in realised price moves operating profit by 8–12% for a typical cost structure. No other lever compares. Run yours.

axiosera — lift simulator
$ axiosera simulate --revenue £250M --margin 5%
operating profit (est.)£12.5M
+1% realised price →+£1.0M – £1.5M / year
governed pricing decisions (est.)~1,667 / day
basis: 1% price → 8–12% operating profit · typical cost structure
08Product and platform

PriceStrike proves the wedge. Axiosera owns the control layer.

AXIOSERA
Commercial Decision Infrastructure
PRICESTRIKE
Governed autonomous pricing
PRICING
First live decision family
EXPANSION
Promotions · Markdown · Inventory allocation · Rebates · Discount authority

PriceStrike uses the same core infrastructure intended to support additional commercial decision families:

Decision
Policy
Autonomy
Execution
Ledger
Outcome

The long-term platform proof is that a second commercial decision family can be added without rebuilding those governance primitives.

09Current position

From platform prototype to commercial proof.

01

Platform prototype live

Existing pricing, governance and platform capability already exists.

02

Governed V1 programme

The current delivery phase is concentrating the platform around Decision → Policy → Ledger → Execution → Outcome.

03

Design-partner programme

Three 90-day pilots are the immediate commercial objective.

04

Seed round

Axiosera is preparing a £2.5M seed to fund the transition from technology to repeatable commercial evidence.

The round is primarily funding proof, customers, security, decision science and company capability — not a greenfield software build.

Steve Burke, Founder
Founder

Steve Burke

Years running governance, control frameworks and delivery assurance for large-scale public-sector engineering programmes. Knowing what it takes for a large organisation to trust a system with consequential decisions — because building that trust has been the job.

Platform prototype live on staging — policy enforcement returning 412s on bound breaches.
10Why this can become infrastructure

AI capability is becoming cheaper. Commercial delegation becomes the scarce layer.

Recommendation quality alone is unlikely to remain a durable moat. Pricing applications, enterprise platforms and frontier-model providers will increasingly generate credible commercial actions.

The unresolved problem is the institutional handover of authority.

Axiosera is designed to own that moment: what may the machine decide, under which policy, with what level of autonomy, how is it executed, and what evidence proves what happened?

Pricing is the first decision family because it provides
01High decision frequency
02Directly measurable financial outcomes
03Significant governance risk
04An existing executive buyer
05A path into adjacent commercial decisions
11What must be true

The next valuation inflection is evidence, not more features.

6-month target
Three paying design partners
One statistically defensible lift result
30%+ auto-within-bounds decisions
Zero out-of-policy executions
12–18 month target
8–12 customers
Two customers voluntarily increasing autonomy
First API use outside PriceStrike
First Decision Ledger audit
NRR / transaction expansion evidence

If customers progress from recommendation to governed autonomous execution and achieve measurable commercial value, the infrastructure thesis has behavioural evidence.

12Design partners

Prove governed autonomy on real commercial decisions.

Axiosera is selecting retail and e-commerce businesses for 90-day PriceStrike design-partner pilots. Each pilot is structured around:

A defined decision scope
Approved commercial policy
Holdout or control measurement
Progressive autonomy
Measurable financial outcomes
Complete decision evidence
design_partner_application.form
13Investors

£2.5M seed to turn governed pricing into proven Commercial Decision Infrastructure.

The seed funds the transition from an existing platform to:

Three design partners
Published proof numbers
Secure governed execution
A repeatable pilot motion
The evidence base for Series A
Use of funds
Engineering & platform55%
Design partners & GTM20%
Compliance & security15%
Operations10%
AXIOSERA

Commercial Decision Infrastructure. Delegation without loss of control. First product: PriceStrike.

Waitlist — get the proof numbers first
© 2026 Axiosera Ltd · "Pricing Intelligence. Reimagined."Policy as code · Zero breaches · Deterministic replaySYS: OPERATIONAL

All rights reserved. No portion of this site may be reproduced or duplicated without the express permission of Axiosera.